Chris Slocumb, Author at Clarity Quest

Marketing Tips

Best Practices for Recording and Distributing Videos

Online videos can truly differentiate your products and services from the competition. Google and Bing rank video content in the organic search engine results and...

Chris SlocumbJanuary 16, 2019

Marketing Strategy

Marketing in Turbulent Times: 6 Takeaways from an HBS Thought Leader

I had the great pleasure to attend my second Women Presidents Organization workshop led by Lynda Applegate, the Baker Foundation Professor at Harvard Business School....

Chris SlocumbNovember 19, 2018

Marketing Strategy

How Long Should I Give Marketing Campaigns to Work?

When will our startup see triple digit ROI on marketing spend? When should I pull the plug on an email campaign that’s not converting?...

Chris SlocumbNovember 7, 2018

Marketing Strategy

Why high-growth marketers embrace strategic planning

One of the things I’ve found most shocking in running a marketing agency for twenty years is the number of companies that don’t create a...

Chris SlocumbOctober 30, 2018

Marketing Strategy

Auditing Your Marketing Department: A No BS Framework for Improvement

The word “audit” may strike fear in the hearts of taxpayers, but it shouldn’t scare marketers. Conducting an audit of your marketing department can be...

Chris SlocumbOctober 25, 2018

Marketing Strategy

Want a Bigger Marketing Budget? Aim for the Goal POST

Chris SlocumbOctober 11, 2018

Clients News

Long-Time Client Astarte Biologics Merges with Key Biologics, Secures Equity Investment

Key Biologics has completed its merger with Astarte Biologics to create the leading provider of human immune cells, blood products, and related services to the biopharmaceutical...

Chris SlocumbAugust 9, 2018