Top Takeaways from Digital Summit ‘19
This year I had the pleasure of attending the Digital Summit in Philadelphia, which I heard about from a woman I randomly met in the…
Brian ShillingSeptember 12, 2019
How to set up a social strategy
If your company doesn’t use social media, then you are withering away faster than the plant I keep forgetting to water and move in and…
Brian ShillingSeptember 6, 2019
Networking 101: before, during, and after a networking event
Did you know 85% of jobs are actually filled through networking? Unfortunately, for most people, networking isn’t at the top of their “favorite things to…
Brian ShillingAugust 14, 2019
You only get 20 Google Analytics goals: How to use them wisely
If you’ve come here to learn “how to delete Google Analytics goals,” you will be sorely disappointed. That’s because you can’t. I’ll give you a…
Brian ShillingJuly 29, 2019
Transcription of “Making the Most of Marketing Automation” Presentation at HITMC 2019
Recently we shared our presentation from a healthcare technology conference. You can find the video of that presentation, Making the Most of Marketing Automation: Tested…
Brian ShillingJuly 19, 2019
The ideal tech stack for remote teams
As part of an earlier post on the strategic decisions behind building a successful company with a distributed workforce, we promised to explore the ideal…
Brian ShillingJuly 16, 2019
Is hiring remote employees a good idea for your company?
At the risk of stating the obvious: The remote work environment is not suitable for every person, nor every company. If you’re a business owner…
Brian ShillingJuly 10, 2019
Social media marketing and marketing automation in health IT podcast
What are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry? These are some of the…
Brian ShillingJune 25, 2019
Get the most out of your marketing agency
Any kind of new relationship is exciting and takes some adjusting — whether personal or professional. Partnering with a marketing agency is similar. When both…
Brian ShillingMay 29, 2019
