Brian Shilling, Author at Clarity Quest

Marketing Tips

How To Set A Marketing Budget

Budgeting is one of the first things you should take into consideration when establishing a marketing strategy. It is one of the most important steps...

Brian ShillingJune 24, 2013

Branding

Which Brand Is Your State Known For?

Building a powerful, recognizable brand is one of the most powerful elements of marketing. Here’s an interesting graphic showing the highest profile brands by location...

Brian ShillingJune 19, 2013

Marketing Tips

You Can’t Afford to Ignore Desktop Search & SEO

Many in the online marketing industry declared the death of search engine optimization last year. Google started withholding search data, mobile applications were on the...

Brian ShillingJune 18, 2013

News

SBAM To Host Annual Networking Event

The Small Business Association of Michigan will host its annual meeting and networking luncheon this week in Lansing. This year’s program, Risk, Reward & Reinvention...

Brian ShillingJune 17, 2013

Online Marketing

Ad Space Now Available on Google Maps

As Google’s online advertising platform continues to evolve with the forced integration of mobile and desktop campaigns, smarter ads, and upgraded ad extensions, Google recently...

Brian ShillingJune 10, 2013

Online Marketing

How To Use Google’s Keyword Planner

Google recently made the new Keyword Planner available in all AdWords accounts. The new tool is great for building PPC campaigns from scratch or for...

Brian ShillingJune 4, 2013

Online Marketing

Tracking Marketing Campaigns Using Hosted Phone Numbers

A question we often get from clients is how to track which marketing campaigns have the best return on investment. Tracking the completion of online...

Brian ShillingMay 29, 2013

Online Marketing

Penguin 2.0 Has Immediate Impact

Earlier this week, Google released their latest algorithm update – Penguin 2.0. This fourth installment of the Penguin update continues to target webspam and sites...

Brian ShillingMay 24, 2013

Brian Shilling

How To Set A Marketing Budget

Which Brand Is Your State Known For?

You Can’t Afford to Ignore Desktop Search & SEO

SBAM To Host Annual Networking Event

Ad Space Now Available on Google Maps

How To Use Google’s Keyword Planner

Tracking Marketing Campaigns Using Hosted Phone Numbers

Penguin 2.0 Has Immediate Impact

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