Brian Shilling, Author at Clarity Quest

Marketing Strategy

Best practices for B2B healthcare video marketing strategy

In 2022, the question for B2B healthcare technology companies is not whether or not they should launch a video marketing strategy, but when. Video marketing…

Brian ShillingMarch 14, 2022

Online Marketing

Is programmatic advertising right for your healthcare company?

Programmatic advertising can be a bit of a black box to those not well-versed in digital marketing (and even those who are). But simply put,…

Brian ShillingMarch 1, 2022

Marketing Tips

Marketing to the healthcare C-suite: Who to target for your health IT product

Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…

Brian ShillingFebruary 2, 2022

Content Marketing Marketing Tips

Should medical devices companies market products to doctors, patients, or both?

The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…

Brian ShillingJanuary 7, 2022

Marketing Tips

Why SEO is important for medical device companies

If you had not considered the importance of search engine optimization previously or had it as a critical element of your marketing efforts, now is…

Brian ShillingNovember 30, 2021

Marketing Tips

Brand building: The foundation for a solid medical device marketing plan

When marketing medical devices, many companies jump right into lead generation initiatives. But to market a device properly, you first need to get your marketing…

Brian ShillingNovember 16, 2021

Branding

5 ways a medical device marketing agency can fast-track success

Medical device marketing is changing at a rapid rate. The days of handing your sales team a stack of collateral and sending them off to…

Brian ShillingNovember 10, 2021

News Online Marketing Public Relations

Filling a startup’s pipeline with 200+ leads in 4 months – a success story

As a full-service healthcare/health IT marketing agency, we usually have our hands (and minds) full from dusk to dawn. We are always thinking about what's…

Brian ShillingSeptember 17, 2021

Marketing Strategy Marketing Tips Public Relations

Helpful tips to stay focused while working from home

Working from home or remotely brings a plethora of unique challenges and difficulties. Whether you’re having trouble concentrating, maintaining energy, procrastinating because you just can’t…

Brian ShillingJuly 19, 2021

Brian Shilling

Best practices for B2B healthcare video marketing strategy

Is programmatic advertising right for your healthcare company?

Marketing to the healthcare C-suite: Who to target for your health IT product

Should medical devices companies market products to doctors, patients, or both?

Why SEO is important for medical device companies

Brand building: The foundation for a solid medical device marketing plan

5 ways a medical device marketing agency can fast-track success

Filling a startup’s pipeline with 200+ leads in 4 months – a success story

Helpful tips to stay focused while working from home

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