Brian Shilling, Author at Clarity Quest

Marketing Tips

Creating the right ad mix for healthcare marketing: The best use of popular digital platforms

Have you inherited a digital ads strategy that feels like “too much” or “too little”? Suspect your ad budget allocation is out of balance? Wonder…

Brian ShillingNovember 2, 2022

Marketing Tips

Fast facts: The Google helpful content update

On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms. What is the Google helpful content update? In short,…

Brian ShillingSeptember 29, 2022

Online Marketing

What to do about the new Google Ads Destination Requirements

Any Google policy update that lands in your inbox can be cause for concern. Especially when the email includes, “Our records show that this policy…

Brian ShillingSeptember 6, 2022

Marketing Tips

Lead generation: More than just a number

As a healthcare technology marketing leader, how often have you been tasked with bringing in a set number of leads per quarter? Next time a…

Brian ShillingJune 15, 2022

Marketing Tips

Still using Google’s Universal Analytics? It’s time to switch to GA4

Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…

Brian ShillingMay 23, 2022

Marketing Strategy

Merging companies? What to do with web assets and SEO

Brian ShillingMarch 28, 2022

Marketing Strategy

Best practices for B2B healthcare video marketing strategy

In 2022, the question for B2B healthcare technology companies is not whether or not they should launch a video marketing strategy, but when. Video marketing…

Brian ShillingMarch 14, 2022

Online Marketing

Is programmatic advertising right for your healthcare company?

Programmatic advertising can be a bit of a black box to those not well-versed in digital marketing (and even those who are). But simply put,…

Brian ShillingMarch 1, 2022

Marketing Tips

Marketing to the healthcare C-suite: Who to target for your health IT product

Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…

Brian ShillingFebruary 2, 2022

Content Marketing Marketing Tips

Should medical devices companies market products to doctors, patients, or both?

The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…

Brian ShillingJanuary 7, 2022

Brian Shilling

Creating the right ad mix for healthcare marketing: The best use of popular digital platforms

Fast facts: The Google helpful content update

What to do about the new Google Ads Destination Requirements

Lead generation: More than just a number

Still using Google’s Universal Analytics? It’s time to switch to GA4

Merging companies? What to do with web assets and SEO

Best practices for B2B healthcare video marketing strategy

Is programmatic advertising right for your healthcare company?

Marketing to the healthcare C-suite: Who to target for your health IT product

Should medical devices companies market products to doctors, patients, or both?

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