If your sitemap sucks, so will your website
Aaron OggJuly 11, 2023
5 ways AI can make you a better B2B healthcare marketer
Artificial Intelligence (AI) is transforming B2B healthcare marketing and marketing at large in countless ways. AI is a boon for marketers, from automating mundane tasks...
Aaron OggApril 10, 2023
19 overused buzzwords to avoid in B2B healthcare marketing
All B2B marketers have been guilty of leaning on overused buzzwords and cliches. We breathe the same air and read many of the same books,…
Aaron OggMarch 28, 2023
Rare Disease Day: Let’s make recognition more common
The more people a disease affects, directly or indirectly, the more attention the disease tends to get. Look no further than COVID for proof, but…
Aaron OggFebruary 28, 2023
6 takeaways from a HITMC first-timer
I’m just over a month past my first Healthcare and IT Marketing Community (HITMC) conference in Las Vegas. Several pearls of wisdom have stuck with…
Aaron OggFebruary 24, 2023
Oh, Elon: Is Twitter still good for healthcare marketing?
Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the…
Aaron OggJanuary 30, 2023
