The National Association of Industrial Technology badly needed a new name and logo to keep the organization current with changes in engineering and technology education. We came up with a new name – The Association of Technology, Management, and Applied Engineering, logo shown here and an engaging animation segment which was shown at the national meeting during the identity launch.
“The Association of Technology, Management, and Applied Engineering (ATMAE), formerly the National Association of Industrial Technology (NAIT), undertook with the professional help of Clarity Quest, the total redefinition and promotion of our association to our members in 2008. Our membership voted overwhelmingly, with over 80% approval, that we move forward with the new ATMAE. We believe that because of the promotional help, design assistance, and marketing “know how” of Clarity Quest, we have been successful in creating this new association for our members.
We continue to retain their services as we move forward with both internal and external marketing programs.”Rick Coscarelli
Executive Director
The Association of Technology, Management, and Applied Engineering (ATMAE)
Ann Arbor, Michigan
