Check out IT Database’s latest report Business Press Technology Coverage for a fascinating look at how business publications cover the technology industry. Tech gets far less coverage than its finance counterparts even though it’s a huge part of our country’s economic engine.
Particularly vexing is Gartner predicted $3.3 trillion in IT spending in 2010, yet enterprise IT is barely covered in the mainstream media.
In the study IT Database also asked tech PR pros which companies they thought were overrated or underappreciated by the business press. Look at the results and see that hip and hype really matter when it comes to PR coverage:
| Overrated | Underappreciated |
|---|---|
| Apple (32%) | Cisco (18%) |
| Google (28%) | Microsoft (12%) |
| Twitter (12%) | VMWare (12%) |