An effective use of Google+ has many benefits for businesses. After properly setting up Google Authorship, it is important to…
According to industry reports, Bing’s share of the search market eclipsed 17% for the first time ever in April 2013.…
I’m often called by entrepreneurs, especially those seeking to close their first significant equity round. Nine times out of ten…
Google’s newest AdWords addition allows advertisers to include images relevant to their business directly in PPC ads. The Image Extension,…
Webinars have become common parts of integrating marketing campaigns. However, they are expensive to prepare for and run, so it’s…
If you haven’t yet manually upgraded your AdWords pay-per-click advertising account to Enhanced Campaigns as of today, Google will be…
In the realm of healthcare marketing services, it’s often easy to overlook video. After all, it’s expensive and time consuming…
According to a 2012 study by the Content Marketing Institute, only 58% of healthcare marketers use a blog compared to…
The Sitelinks Extension is one of my favorite AdWords features. Google has now made Sitelinks even better with the addition…
I found 7 Predictions for the Future of Healthcare Technology from VentureBeat to have some interesting, not not altogether surprising, …