Victory lap marketing: What sensational leaders do

6 years ago

Leading a marketing team that delivers is not easy. There are more accountability demands on marketing leaders than ever before.…

Get the most out of your marketing agency

6 years ago

Any kind of new relationship is exciting and takes some adjusting β€” whether personal or professional. Partnering with a marketing…

Powerful 2019 digital marketing insights from Google, Perficient, and more

6 years ago

On May 2nd, I had the pleasure of attending my first Next10x Digital Marketing Conference sponsored by Perficient. I love…

Will voice assistants finally be the answer to Rx compliance?

6 years ago

While voice assistants and chatbots have started to make inroads in clinical care with patient information and scheduling apps, biotech…

Another HITMC in the books πŸ“š

6 years ago

HITMC 2019 sure was a doozy! Last year I was a rookie, and this year I came with a bit…

How to avoid ineffective campaigns and burnout

6 years ago

Marketing is a marathon, not a sprint. Clarity Quest President, Chris Slocumb, explains in a recent MarketingProfs article how marketers…

Book review and takeaways: This is Marketing by Seth Godin

6 years ago

Having recently finished reading Seth Godin’s latest book, I have to say it’s one of my favorite marketing books ever.…