The 5.6 billion reasons you should invest in SEO, even for niche products

5 years ago

For the past 10 years, I’ve entered into friendly bets with the leaders of new clients that they will close…

Networking 101: before, during, and after a networking event

5 years ago

Did you know 85% of jobs are actually filled through networking? Unfortunately, for most people, networking isn’t at the top…

Why you should involve marketing when raising SaaS product pricing

5 years ago

Over the past six months, three of our SaaS marketing tool vendors significantly raised their prices. I was struck by…

Transcription of “Making the Most of Marketing Automation” Presentation at HITMC 2019

6 years ago

Recently we shared our presentation from a healthcare technology conference. You can find the video of that presentation, Making the…

The ideal tech stack for remote teams

6 years ago

As part of an earlier post on the strategic decisions behind building a successful company with a distributed workforce, we…

Is hiring remote employees a good idea for your company?

6 years ago

At the risk of stating the obvious: The remote work environment is not suitable for every person, nor every company.…

How social media helped me rescue a pigeon

6 years ago

Tired of all the negativity around social media platforms these days? Who could blame you with Russian interference (they recently…

Social media marketing and marketing automation in health IT podcast

6 years ago

What are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry?…