Welcome to the last installment of my Wow with Web Copy series. In past blog posts I’ve discussed setting website…
Part 3. Create a master web copy template. In my ongoing series on crafting the perfect copy for your website,…
Last week I spoke about the importance of determining overall site goals before writing copy. This week I tackle finding…
If you are looking to pitch journalists or publications for public relations efforts and need to know who has been…
Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. Over…
Business development and sales teams at small-to-midsized technology companies are stretched thinner than ever, if they even exist at all.…
Gartner added micro-blogging to its list of technologies that will transform business over the next two to five years, predicting…
Internet marketing firm Lotame found that 300 x 250 “medium rectangle” online ads averaged 13 seconds of “viewing” exposure per…
Editor’s Note: This blog post was written in 2009 and contains some dated information that is no longer relevant. We…
Chris Garrett wrote a fantastic post that outlines all the ways you can increase the Google authority (and thus the…