When it comes to the starting social media campaigns, many skip the most important first step: careful observation. A post that may seem valuable to you might not be viewed the same way by your consumer.
It is critical to discover what excites your consumer and what is valuable to them before jumpstarting a campaign. How, you may ask, are you supposed to figure this out? We found just the tool to help start your best social media campaign yet, through establishing a strong social presence.
What is Mention?
Mention has the capabilities of monitoring all the major social media channels to help you keep track of every time someone mentions you, your brand, or your competitors, while also keeping tabs on targeted keywords. Mention is also available on mobile devices so you can keep up with social activity on the go and act quickly. Mention keeps you up-to-date so you are never a step behind.
Here are some of the premier features that Mention offers:
- Track mentions across social platforms such as Facebook, Twitter, blogs, etc.
- Create, filter, and prioritize alerts to notify you of mentions of your business name, competitors, or keywords
- Assign tasks across teams
- Track and analyze data to determine top sources of mentions
A key component of creating a successful social media campaign is knowing what your audience wants to hear and when they want to hear it. Keeping close track and monitoring your brand and industry is a must. The last thing any campaign wants, or needs, is to get lost in the never-ending stream of new content and updates. Mention is an affordable and user-friendly way to understand your audience’s voice.
