3 tips for capturing a Featured Snippet
1. Choose keywords for which you rank on page 1 AND Google shows a Featured Snippet.
If your page already ranks on page 1 of the organic results, you will likely have an easier time converting that result into a Featured Snippet. That is if Google deems the searcher would benefit from information displayed in that format.
Strategically choose keywords for which you rank on page 1 but do not yet have the Featured Snippet.
2. Analyze the competition.
Who owns the Featured Snippet? Deep dive into their content to understand why Google might be rewarding it with the top-of-page result. Then, do it better. Structure your content more intelligently, be more relevant to the searcher, provide more detailed information, and be a better resource. Plus, be sure your other SEO intangibles are in order.
3. Be wise about what you say and how you say it.
Start your content by clearly stating the question/problem and succinctly answering it. But don’t stop there. Provide additional details that will let Google know you are an authoritative source, and most importantly, help the searchers who land on your page. Consider organizing your content in bullet lists or tables, as these can be shown in Featured Snippets as well. Google appreciates structure.
Featured Snippet examples: What works?
Content types that typically grab Featured Snippet results include comparisons, lists, how-tos, FAQs, detailed descriptions, and information summarized in tables.
Featured Snippets can work in healthcare technology and life sciences marketing, too! Check out a couple of examples where we helped our clients earn Featured Snippets with thoughtful content and dedicated SEO.
Cellero’s “What’s the Difference Between Monocytes and Macrophages?” blog post answers a very specific and widely searched question in the immunology research community. This post has held the Featured Snippet for many months and has generated tens of thousands of page views.
DataFirst’s “5 Features of an Intelligent DICOM Router” blog post helped them improve their organic rankings for two high-value key phrases from #6 and #3 to the Featured Snippet position for both, outranking competitor websites with much higher Domain Authority scores in the process.
To win the Featured Snippet, always match the intent of the searcher
That’s the Golden Rule in SEO, no matter the type of content you’re creating. Keep that at the forefront of your strategy and your efforts will be rewarded.
Questions about improving your online visibility? Ask our experts.