What’s an acceptable attendance number? How many registrants typically attend the live event?
While webinar statistics will vary by industry and by event type, the statistics in this infographic reflect the performance of the average webinar.
The average registrant-to-attendee ratio is 43%. If less than 35% of your webinar registrants attend the live event, you may want to make some changes to your promotional efforts. Consider sending an email reminder to registrants the day before or day of the live event. A great way to boost attendance is to automatically place the webinar date, time, and details on each registrant’s calendar. Remind people about the webinar on your social media channels as well.
Keep in mind that as you move down the funnel from thought leadership webinars to demo-style events, your registration numbers may shrink, but your attendee conversion percentage should increase.
While the trend of decreasing attention spans for consuming online content may hold true for videos, blog posts, and other content types, webinars are an exception. The average live viewing time for a one-hour webinar has held steady above 53 minutes since 2012.
When it comes to Q&A sessions at the end of a live webinar, always have a few seed questions ready in advance. If there is a lack of questions (or lack of quality questions) you can reference your seed list. Otherwise it may look like your audience wasn’t engaged enough to ask questions.
Always leave 10-15 minutes for Q&A after the presentation. You can also take questions at natural points during the webinar if it will help facilitate the conversation. If you run out of time for Q&A and there are some great questions that should be addressed, offer to write a follow-up blog post after the webinar. Attendees will appreciate your efforts! Plus, you can drive traffic to your website or landing page.
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