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Marketing Plans
Marketing Plans that Work for High-Tech Business
Technology companies require versatile marketing plans that align strongly with business goals. Clarity Quest evaluates
your business objectives to create marketing plans that are strategic as well as realistic given your budget and resources.
The Right Marketing Budget for Your Company
Deciding how much to spend on marketing can be a very hard decision. Over estimating the amount could
lead to financial difficulty, but underestimating could lead to insufficient revenue. Many companies
set marketing budgets as a percentage of revenue. For example:
Revenue
Under $5 million
$5–10 million
$10–50 million
$50–100 million
Over $100 million
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Marketing Budget
7–8%
6–7%
5–6%
4–5%
2–3%
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However, depending on your business model, a marketing plan based on competitive parity or
objectives/tasks might be more suitable.
We’ve helped dozens of technology companies determine the right budget for the best
return-on-investment. Download our free whitepaper "Marketing Budgets: The Correct Amount
for Your Company" or contact us today to discuss
your businesses marketing budget.
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