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Marketing Plans
Successful Marketing Starts with a Plan
If your company wants to take it to the next level, look to us for marketing plans that work. Whether you need your first
marketing plan or fresh eyes on your market, our seasoned marketing professionals can help. We have sat in your
shoes and know how to get the best "bang for the buck" out of marketing campaigns.
Marketing Plan Generation
We craft winning 6-month or 12-month marketing plans. Plans include:
- Strategic marketing goals tied to business objectives
- Tactical marketing campaigns tied to strategic marketing goals
- Timelines and metrics for each campaign
- Monthly or quarterly budgets
Our plans address messaging/positioning, branding, public relations,
website and search engine optimization,
online ads, print ads, trade events, direct mail/email blasts, collateral, giveaways, seminars/speaking
engagements, and networking opportunities.
For each recommended tactic, we clearly define the process, milestones, timeline, expected results and
metric measurement method.
The Right Marketing Budget for Your Company
Deciding how much to spend on marketing can be a very hard decision. Over estimating the amount could
lead to financial difficulty, but underestimating could lead to insufficient revenue. Many companies
set marketing budgets as a percentage of revenue. For example:
Revenue
Under $5 million
$5–10 million
$10–50 million
$50–100 million
Over $100 million
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Marketing Budget
7–8%
6–7%
5–6%
4–5%
2–3%
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However, depending on your business model, a marketing plan based on competitive parity or
objectives/tasks might be more suitable.
We’ve helped dozens of technology companies determine the right budget for the best
return-on-investment. Download our free whitepaper "Marketing Budgets: The Correct Amount
for Your Company" or contact us today to discuss
your business' marketing budget.
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