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"My partners and I could not be more delighted with the work Clarity Quest has done for us... Perhaps most importantly, they really "get" technology. Our product is quite complex but they were able to cut right through our techno-babble to craft messaging that went right to the heart of our value proposition."
Stu Stern, CEO
Gorilla Logic
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Marketing Glossary
Internet Marketing Glossary
Ad impression:
An ad impression, or ad view, occurs when a user pulls up a Web page through a browser and sees an ad that is served on that page. Many Web sites sell advertising space by ad impressions (see CPM, below).
Anchor text:
The text that composes a link to another web page or resource. For example in
<a href="http://www.example.com">My Example</a>, the words "My Example" are the anchor text. Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking.
Clickthrough rate:
The percentage of site visitors who respond to the desired goal of an ad campaign compared with the total number of people who see the ad campaign. The goal may be, for example, convincing readers to become subscribers, encouraging customers to buy something, or enticing prospective customers from another site with an ad.
Conversion rate:
The percentage of site visitors who respond to the desired goal of an ad campaign compared with the total number of people who see the ad campaign. The goal may be, for example, convincing readers to become subscribers, encouraging customers to buy something, or enticing prospective customers from another site with an ad.
Cost per click (CPC):
The amount of money an advertiser will pay to a site each time a user clicks on an ad or link.
Cost per thousand impressions (CPM):
The amount of money an advertiser will pay for 1,000 ad impressions or views (M refers to the Roman numeral for 1,000).
Google Sandbox:
A hypothetical mechanism that factors a website's age (or lack thereof) into its ranking on popular keywords.Around the end of 2004, many website developers started noticing that sites that previously took 4-8 weeks to get indexed and ranked by Google were suddenly taking much longer. People surmised that Google put some new sites into a "sandbox" until time and other factors indicated that they had been around long enough to be indexed. Google denies the existence of a rigid sandbox rule. Many of web marketers have observed effects and talked to knowledgeable people that lead us to believe that the sandbox effect is not discrete, rather that website age is being made more important among many other factors for determining website ranking. This is somewhat of semantic argument since most websites seem to take roughly the same amount of time to be indexed: almost a year. (Reference: www.web1marketing.com)
Keyword:
A word or phrase that a user types into a search engine when looking for specific information.
Meta tags:
Hidden HTML directions for Web browsers or search engines. They include important information such as the title of each page, relevant keywords describing site content, and the description of the site that shows up when a search engine returns results.
Nofollow:
A link attribute that allows website owners to tell search engines that a particular link does not confer credit to the target site. For instance, a Google discourages the use of paid links, and they ask that site owners use nofollow on them so that people cannot buy more backlinks. It is possible to specify nofollow for all links on a page using the "robots" meta tag.
Page view:
A common metric for measuring how many times a complete page is visited.
Pay-Per-Click (PPC):
A class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.
Search engine marketing (SEM):
Promoting a Web site through a search engine. This most often refers to targeting prospective customers by buying relevant keywords or phrases.
Search engine optimization (SEO):
Making a Web site more friendly to search engines, resulting in a higher page rank.
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